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1. Data analysis for optimisation of after-sales processes

…Using the AWS cloud platform to process after-sales data through an automated data pipeline After-sales data such as information on complaints, customer satisfaction surveys or customer loyalty measures is often stored in different locations, different formats and for…

2. BMW

… This allows BMW to provide an optimal user experience for customers configuring their dream car. Learn more Personalised Sales & Marketing Portal The Sales & Marketing Portal is a platform for the central control of processes and workflows in…

3. Zeppelin Systems

… SAP, for example) to Excel for further processing. This is done by aggregating material data from different sources. The sales team can then generate spare parts lists or price lists for individual customers with just a few clicks. The previous method of…

4. slashUp Trade magazine

… of the future Data Driven Services Learning more effectively with data products Subscription Management From sales to dialogue: What we can learn from the subscription economy Download your slashUp here:

5. The Management Board

… Director, Andreas Strobel is responsible for the 'Customer Success' division. He is passionate about crafting sales strategies and exploring future markets for digital products and services, along with managing purchasing and supplier…

6. Product configuration

… Build your dream car quickly and intuitively Many products with constantly expanding customisation options and new sales channels place special demands on the technical development and improvement of product configurators. On the one hand, the user…

7. Product data management

… product information and price lists from a central database at the touch of a button. The data can be accessed by BMW’s sales division around the clock, over multiple communication channels and in various formats. Technologies used: Java JPA …

8. A data lake for data-driven decisions

… available for use by other systems. The data science team at badenova can use this database to provide the marketing and sales team with information for evaluations, marketing campaigns and new product developments. The collected data will enable…

9. Subscription Management for Machine and Plant Engineering

… pricing. With the switch to a recurring revenue model, fundamental company processes change – everything from the sales process to accrual accounting. Existing Customer Relationship Management and Enterprise Resource Planning systems quickly reach…

10. ConnectedDrive

… to an in-house solution. It was also necessary to communicate with stakeholders from BMW’s vehicle development, IT, sales and marketing departments about key milestones. The system also required a security and server infrastructure capable of…

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