Configure the car of your dreams
In cooperation with BMW, we redesigned the technology behind product configurators for vehicles. This allows BMW to provide an optimal user experience for customers configuring their dream car.
Build your dream car quickly and intuitively
Many products with constantly expanding customisation options and new sales channels place special demands on the technical development and improvement of product configurators. On the one hand, the user needs to be able to navigate intuitively through the configurator. At the same time, the software should be capable of checking the feasibility of customer requests in real time and making alternative suggestions if required. Additional factors are product visualisation and price calculation – in accordance with the relevant market and legal requirements. In cooperation with BMW, we implemented a product configurator that meets these requirements in an efficient, resource-saving manner.
“For me, doubleSlash stands for a competent and energetic team, exciting, innovative work using leading tools and technologies, and a high level of commitment from everyone involved in the project. Their support helped us to set the standard for vehicle configurators.”
Steffen Maucher // Project Manager New Car Configurator // BMW Group
The user can select a model to start the configuration.
Users are shown the additional packages or editions available for the model they have selected, such the ConnectedDrive services co-developed by doubleSlash, and can add them to their configuration.
The colour and interior of car can be selected from a colour palette in the configurator. Thanks to optimal master data supply in the backend, it is possible to check whether the vehicle can be ordered and delivered in the desired constellation.
When the configuration is complete, a summary is created clearly displaying the full details of the vehicle.
If the customer has started the configuration on a laptop, they can easily continue the process later on a tablet. A seamless customer experience is provided, regardless of the device and configuration chosen.
Agile digitalisation of business processes
The project included further development of the BMW vehicle configurator and optimisation of related processes regarding data supply, for example. We also adapted the platform to a heterogeneous system landscape. The system is based on large quantities of product data on the one hand, as well as numerous statutory regulations and market requirements. Additionally, many partners were involved and had to be coordinated for efficient project management. We were able to apply our expertise in the digitalisation of business processes and business logic in this project, as well as our knowledge of agile Scrum methods.
Access the BMW product configurator.
- Requirements analysis (requirements management, general and detailed concepts)
- Agile project management / agile software development
- Cooperation with / management of other service providers and partners