Think marketing, implement IT.
Increase the marketing ROI: Digitising marketing workflows for your advantage
A sound and harmonising IT and software infrastructure for marketing and sales is one of the key components to move forward in daily business and efficiently handle routine tasks. A more efficient cooperation within marketing and also with other departments offers potential savings for the company as a whole and strengthens the ROI. To structure and digitise workflows and business processes - marketing technology, as we call it - is the key success factor. Here are some of the advantages of holistic software and consulting solutions in marketing for your business:
- Planning, implementation, supervision and controlling of all marketing and sales activities
- Worldwide synchronisation and administration of data and assets
- Coordination, handling and evaluation of campaigns
- Smooth cooperation of employees, even in decentralised organisations
- Availability of real-time data for the right recipient at the right time
- Efficient budget planning, distribution and controlling
- Automatic handling of routine tasks
- Latitude for creativity in marketing
- Increase of marketing ROI
MarketingPlanner - doubleSlash is your expert
doubleSlash is a modern software company with many years of professional experience in marketing, sales and service. Our mission is to provide more latitude for creativity and productivity with customised software solutions. We take over the resposibility for your IT and create a technological backbone for your marketing and sales processes - with a proven technology stack at hand.
An example: Several studies have demonstrated that employees in marketing on average spend 60% of their working time on routine tasks such as research, administration and dissemination of information. There is almost no time left for creativity. The key to an efficient marketing management is to resolve this disbalance and create latitudes - for the free development of talent and creativity unburdoned from tedious routine, focusing on the core tasks and consequently increasing the marketing ROI.
The MarketingPlanner in customer projects
Large medium-sized companies such as the CSS Group and even global players such a BMW, Siemens or Deutsche Post rely on our competencies and the know-how of our marketing technology specialists. doubleSlash develops tools and online platforms that handle routine jobs in an efficient and time-saving manner and provides you with concepts for more process and tools efficiency. This way holistic software and consulting solutions emerge that we realise based on a marketing assessment at and in collaboration with your company, with proven consulting services and customised software building blocks for marketing and campaign planning, media control or secure data exchange with your partners.
As an expert for touch point management we know how to organise the various digital touch points between customers, traders and partners and so to optimise the whole demand chain as seen from the company's and the customer's point of view. This way we don't limit ourselves to the specific vantage point of the company but also incorporate important customer experiences, thus strengthening customer loyality and rising service quality.
We create digital value
doubleSlash - your service provider for IT consulting & software development: We accompany companies during the digital evolution. We develop future-proof software solutions that create long-term added value. We act according to our values and deliver exceptional quality through our experience.
(only in German)
How can we help with the efficient design of your marketing processes?
We completely adjust to your individual business processes in order to collaboratively design an efficient software solution for your marketing technology. Let us know what you need.
Business Consultant and expert for Marketing Technology
+49 7541 70078-767