Implement product analytics correctly

Better products through data-based decisions

Keeping a constant eye on product performance is not an easy task but is a central part of product management. Product analytics supports you with this task through automated reporting, enabling you to have ready access to key information about the usage, operating status and cost efficiency of your product at all times.

Product analytics helps you gain insights into the following questions, allowing you to make data-driven decisions about the continuing development and enhancement of your product:

Which functions of your product are being used and how?
Are there specific user types that can be identified? Who are the power users?
What revenue and expenses does your product generate? Where is there hidden revenue potential?
What about the stability and error rate of your product?
How can large volumes of data (such as sensor data) be meaningfully condensed and presented in a user-centric manner?

We start with your challenges

Since development budgets are not unlimited, aspects of cost efficiency, customer experience and technical stability must be constantly weighed up against each other as a central part of product management.

Reduce complexity

We work with use case methodology and collaborate with you to create dashboards that provide quick answers to key business questions.

Data-driven KPI identification

Thanks to our experience in the domains of mobility, connected things and subscription management, we can recommend useful KPIs for your product.

Better data quality

We assess whether the available product data is suitable for your use case and help you to close gaps in data quality.

Automation & IT expertise

We work with self-service BI tools such as Tableau or PowerBI empowering you to design and automate your dashboards autonomously (with no programming skills required).

The benefits of product analytics at a glance

All essential information (such as relevant KPIs) in one tool as a basis for your central product decisions
Tailored exactly to your requirements and individually expandable. Optionally available in your own corporate design (other standard product providers do not include this in their portfolios)
Real-time overview of whether your product is fulfilling user requirements – 24 hours a day, 365 days a year
Clear, self-explanatory visualisation for your entire product team
Interactive product data analytics with a fun factor
Powered by doubleSlash Data Factory: automated generation of data products, reliable data quality through automated data cleansing & enrichment

Guide to successful data visualization

Read whitepaper

Our process model

In an iterative process, we use our tried-and-tested process model to find the right product analytics solution for you.

Our services

Customising your platform for digital product analytics

Identification of the right KPIs
Selection of the best presentation format and customisation for your target audience
Integration and preparation of data sources (powered by doubleSlash Data Factory)
Capturing and implementation of your individual requirements

What we bring to the table

A platform for "Digital Product Analytics" with leading tools and technologies such as Tableau, KNIME, Python/JavaScript, SQL
An experienced team and proven templates & artefacts to meet your individual needs and customisation requirements around the platform
Best practices on cost efficiency, product usage and product operation for digital products in the mechanical engineering, automotive and electrical engineering sectors

This is what you get from us

A platform for digital product analytics which is customised to your individual needs
Coaching of your key users in the use of the platform, if required
Operation & support of the dashboards, if required (including the data pipeline from the data source to the dashboard)