Was bedeutet „digitale Services verkaufen“ im Maschinen- und Anlagenbau?

Gemeint ist der skalierbare Vertrieb digitaler Leistungen (z. B. Monitoring, Lizenzen, Abos) über eine Self-Service-Plattform mit klarer Kompatibilität, Vertragslogik und Anbindung an Billing sowie Lizenzierung.

Was ist eine E-Commerce-Plattform für digitale Services? Bietet doubleSlash sie fertig an?

Es ist Ihr individueller Vertriebs- und Abwicklungskanal für digitale Angebote. doubleSlash liefert keine Plattform zum Anmieten, sondern entwickelt sie mit Ihnen auf Basis bewährter Bausteine, passend zu Ihrer Systemlandschaft.

Wie können wir digitale Services monetarisieren, ohne den Vertrieb zu überlasten?

Durch einen Digital Service Shop, der Kauf, Vertragsänderung, Bereitstellung und Abrechnung zusammenführt. So werden wiederkehrende Umsätze planbarer und manuelle Sonderfälle sinken.

Bietet doubleSlash eine fertige E-Commerce-Plattform zum Einsteigen?

Nein. Wir entwickeln mit Ihnen Ihre E-Commerce-Plattform für digitale Services auf Basis bewährter Bausteine und passend zu Ihrer Umgebung.

Ersetzt der Digital Service Shop unser ERP oder Billing?

Nein. Der Shop ergänzt Ihre Landschaft und verbindet Vertrieb, Vertragslogik, Lizenzierung und Abrechnung.

Müssen wir unsere digitalen Services erst neu entwickeln?

Nein. Wir machen bestehende oder geplante Services verkauf- und prozessfähig.

Ist das auch für Hardware- oder Ersatzteilhandel gedacht?

Der Shop ist auf den Vertrieb digitaler Dienste ausgelegt, nicht auf klassischen Ersatzteil- oder Hardwarehandel. In späteren Ausbaustufen lässt er sich bei Bedarf um Ersatzteile oder klassische Serviceleistungen erweitern.

Was ist der Unterschied zu einem klassischen B2B-Shop?

Ein Standard-Shop deckt Katalog und Checkout ab. Für digitale Angebote an der Maschine brauchen Sie zusätzlich Kompatibilitäts-, Vertrags-, Lizenz- und Offer-to-Cash-Logik. Genau das adressiert der Digital Service Shop.

Wie schnell können wir mit dem Digital Service Shop live gehen?

In vielen Projekten ist ein fokussierter MVP in bis zu 3 Monaten möglich.

What does "selling digital services" mean in mechanical and plant engineering?

This refers to the scalable sale of digital services (e.g. monitoring, licenses, subscriptions) via a self-service platform with clear compatibility, contract logic and connection to billing and licensing.

What is an e-commerce platform for digital services? Does doubleSlash offer it ready-made?

It is your individual sales and processing channel for digital offers. doubleSlash does not provide a platform for rent, but develops it with you on the basis of proven modules, suitable for your system landscape.

How can we monetize digital services without overburdening sales?

With a digital service store that combines purchase, contract amendment, provision and billing. This makes recurring sales more predictable and reduces the number of special manual cases.

Does doubleSlash offer a ready-made e-commerce platform to get started?

No. We work with you to develop your e-commerce platform for digital services based on tried-and-tested modules and tailored to your environment.

Will the Digital Service Shop replace our ERP or billing?

No. The store complements your landscape and combines sales, contract logic, licensing and billing.

Do we need to redevelop our digital services first?

No. We make existing or planned services saleable and processable.

Is this also intended for the hardware or spare parts trade?

The store is designed for the sale of digital services, not for classic spare parts or hardware sales. In later expansion stages, it can be expanded to include spare parts or classic services if required.

What is the difference to a classic B2B store?

A standard store covers the catalog and checkout. For digital offers on the machine, you also need compatibility, contract, license and offer-to-cash logic. This is exactly what the Digital Service Shop addresses.

How quickly can we go live with the Digital Service Shop?

In many projects, a focused MVP is possible in up to 3 months.

Selling digital services

Digital Services Become Predictable Sales

You have already developed digital services, but sales are often still based on offer emails, queries and manual approvals. This is exactly where sales are lost.

The Digital Service Shop helps you to sell and monetize digital services: with self-service for your customers and end-to-end processing for your team.

Arrange a Consultation

Measurable Effects From Projects*

Up to 80 % less manual effort per order
20-30% higher conversion through transparent purchasing process
Time-to-revenue from weeks to minutes from order to delivery
NPS +15 to +25 points compared to manual sales processes
15-25 % less churn through independent contract management

*Orientation values from Monetize reference projects

Why Digital Services Are Often Slowed Down in Sales

Many manufacturers are familiar with this situation:

Digital offers are there, but are difficult to find in the customer experience.
Prices, terms and compatibility are not clear enough.
Orders and contract changes are handled via email, tickets and queries.
Billing, licensing and ERP are not properly linked to sales.
Different areas sell services in different ways.

This is exactly where the Digital Service Shop comes in:
It combines the purchasing process, contract logic, compatibility, licensing and billing in a consistent flow.

Selling digital services

Your Sales Channel for Value-Added Services on Top of the Device

Advantages for Your Customers

Find suitable services—in relation to your installed assets
Understand prices, options and contract models transparently
Book and obtain usage rights digitally
Manage existing services yourself in the "My Services" area

Advantages for Your Company

Sell digital services—without every request needing special treatment
Scalable billing—Subscription, license and usage-based models mapped processually
Faster revenues from interest to active use
A common channel for services from different areas
Predictable monetization and lower cost-to-serve

From Service Selection to Billing

This is how your solution is structured, from the customer portal to billing:

Customer portal
Find, compare, book and manage offers, simply and transparently from the customer's perspective.
Commerce middleware
The backend backbone for product, price, contract and compatibility logic as well as order orchestration.
Customer Communication
Transactional communication along the entire process from purchase to contract change.
Voucher and campaign management
Integrate promotions and campaigns in a controllable way, without special operational channels.

Faster Live, Tailor-Made for Your Industry

You don't need a rigid standard solution or a year-long greenfield project. Instead, we combine industry experience, tried-and-tested modules and an implementation that fits your system landscape.

Our promise: faster than classic in-house development, more customized than a standard store.

Procedure in Three Phases

Phase 1: MVP in up to 3 months

Focused scope, fast implementation, relevant integrations so that you can sell digitally quickly.

Phase 2: Stable operation

Operation, monitoring, updates and SLA-oriented continuation ensure reliable performance in everyday life.

Phase 3: Targeted further development

We are building up new services, markets and models step by step, predictably and without a big bang.

Who Benefits and How?

Benefits for your roles in the Buying Center:

Digital Product / Business Development
Faster from service concept to saleable offer
Sales
Fewer manual processes, more focus on consulting-intensive cases
Service / After-Sales
Fewer queries, clearer customer processes in self-service

IT / Architecture
Integration into existing IT landscape and end-to-end automation of the order-to-cash process
Finance / Controlling
Traceable offer-to-cash with predictable recurring revenues

Digital services in practice

Use Cases: What Manufacturers Actually Sell

Activate software features digitally
Monitoring subscription per machine or fleet
Maintenance packages with upgrade option
OEE and efficiency analyses from machine data
Pay-per-use according to hours or usage events

Reference

Commerce and Subscription

At Vorwerk, we support the further development of the Cookidoo subscription ecosystem—commerce and subscription processes during ongoing operations. This is what scalable monetization looks like when sales channel, contract and billing work together.

Further References on Monetization

Is the Digital Service Shop a Good Fit for Your Company?

Typically yes, if several points apply to you:

You have a growing installed base of machines, devices or systems.
You already offer digital services or are planning to launch them in the next 12 months.
You want to build or expand recurring revenue from digital services.

You want to integrate a scalable solution into your existing IT landscape and automate the order-to-cash process end-to-end across all systems.
You are looking for your own solution instead of a rigid standard suite (e.g. pure SaaS monetization without a suitable sales channel).

If you are unsure: We'll do a quick fit check and give you an honest assessment.

Arrange a Consultation

Frequently Asked Questions

Contact us

Selling Digital Services