Welche Schritte gehören zur Entwicklung eines neuen Geschäftsmodells?

Geschäftsmodellentwicklung für Serviceangebote läuft in vier Schritten: Potenzial bewerten, Geschäftsmodell und Erlösmodell entwickeln, Packaging und Pricing festlegen sowie Business Case und Roadmap aufbauen. Jeder Schritt liefert ein eigenständig nutzbares Ergebnis. Die Technik folgt erst danach.

Welche Methoden nutzen Sie bei der Geschäftsmodellentwicklung?

Für Zielkundschaft und Nutzenversprechen nutzen wir unter anderem Jobs-to-be-Done und Value Proposition Canvas. Das Geschäftsmodell strukturieren wir im Business Model Canvas. Für die Preisfindung kommen wertbasierte Preislogiken zum Einsatz.

Brauchen wir bereits eine digitale Plattform oder Software?

Nein. Die Beratung klärt zuerst die Business-Frage: welches Angebot sich für welche Zielkundschaft mit welchem Erlösmodell rechnet. Zielarchitektur, Make-or-Buy, Plattform und Anbieter folgen auf dieser Grundlage in einem separaten Schritt.

Wann eignet sich Pay-per-Use als Erlösmodell für digitale Services?

Pay-per-Use bedeutet, dass Kunden für die tatsächliche Nutzung zahlen, gemessen etwa über Laufzeit, Zyklen oder Ausbringung. Das Modell passt, wenn Nutzungsdaten zuverlässig vorliegen und Preis, Vertrag sowie Abrechnung darauf ausgerichtet werden können.

Was unterscheidet die Geschäftsmodellentwicklung von doubleSlash von einer klassischen Strategieberatung?

Die beratenden Fachleute haben Subscription-, Billing- und Entitlement-Systeme selbst in den produktiven Betrieb gebracht. Deshalb werden Geschäftsmodell, Preislogik und Vertragsmodell früh auf ihre Umsetzbarkeit geprüft. Die doubleSlash Geschäftsmodellberatung ist separat beauftragbar und anbieterneutral. Die Arbeitsergebnisse können Sie mit einem anderen Partner weiterverwenden oder zu einem späteren Zeitpunkt umsetzen.

Müssen wir vertrauliche Umsatz- und Kostenzahlen offenlegen?

Nein. Die Zahlen bleiben bei Ihnen. Wir moderieren Struktur, Methodik und Werttreiber-Logik. Ihr Controlling rechnet mit den vertraulichen Ist-Daten im eigenen Haus weiter.

Wie lange dauert der Monetize Strategy Workshop und was kostet er?

Der Monetize Strategy Workshop dauert 1 bis 2 Tage, der Deep-Dive 2 bis 4 Wochen. Den konkreten Aufwand stimmen wir nach dem kostenfreien Erstgespräch ab. Auch einzelne Bausteine sind separat beauftragbar.

What steps are involved in developing a new business model?

Business model development for service offerings follows a four-step process: assess potential, develop the business model and revenue model, define packaging and pricing, and build the business case and roadmap. Each step yields a result that can be used on its own. The technical aspects come later.

What methods do you use when developing business models?

For target audiences and value propositions, we use tools such as Jobs-to-be-Done and the Value Proposition Canvas. We structure the business model using the Business Model Canvas. For pricing, we use value-based pricing logic.

Do we already need a digital platform or software?

No. The consulting process first addresses the business question: which offering makes financial sense for which target audience, using which revenue model. Target architecture, make-or-buy decisions, platform, and vendors are determined on this basis in a separate step.

When is a pay-per-use model a suitable revenue model for digital services?

Pay-per-use means that customers pay for their actual usage, measured, for example, by duration, cycles, or output. This model is suitable when usage data is reliably available and the price, contract, and billing can be structured accordingly.

What sets doubleSlash's business model development apart from traditional strategy consulting?

The consulting experts have personally implemented subscription, billing, and entitlement systems in production. As a result, the business model, pricing logic, and contract model are evaluated early on for their feasibility. doubleSlash business model consulting can be commissioned separately and is vendor-neutral. You can reuse the deliverables with another partner or implement them at a later date.

Do we have to disclose confidential revenue and cost figures?

No. You retain control of the numbers. We guide the structure, methodology, and value driver logic. Your Controlling department continues to perform calculations using the confidential actual data in-house.

How long does the Monetize Strategy Workshop last, and how much does it cost?

The Monetize Strategy Workshop lasts 1 to 2 days, and the Deep Dive lasts 2 to 4 weeks. We’ll determine the specific scope of work after the free initial consultation. Individual modules can also be commissioned separately.

Business Model
Development

From Product Sales to Service Provider

A shared vision

Clarity Before You Invest.
Prices That Pay Off.

Schedule a consultation

Determine which services are profitable and which pricing and revenue model is right for your market — before you allocate budget to systems.

Your products are connected, generate data, and initial services are running as pilot projects. Now the goal is to turn this into an offering that customers will buy and that is financially viable.

Together, we’ll define your target customers, value proposition, revenue model, and pricing. Our experience with production-ready subscription, billing, and entitlement systems ensures that the offering can later be sold, licensed, and billed.

Focus Before Investing: You prioritize the services with the greatest potential before allocating larger budgets.
Pricing with justification: Packaging and pricing logic are based on customer value and willingness to pay.
A Shared Basis for Decision-Making: Sales, product management, finance, and IT all work toward the same goal.

When Business Model Development Makes Sense

The shift toward a service-based business brings together sales, finance, IT, and product management in a shared initiative. Each role contributes an important perspective to this effort:

Sales: Develops the sales process from product to contract and clarifies the impact on commissions and spare parts revenue.
Finance: Translates recurring revenue into robust forecasts and reliable planning.

IT managers: translate pricing, contract, and licensing logic into specific requirements for systems, data, and interfaces.
Product Management: Prioritizes service ideas based on customer value, willingness to pay, and economic potential.

Our Approach

Four Key Components for Your Business Model

Module 1: Assessing Potential

We assess which products, features, data, and services have monetization potential and which target audience is open to a recurring revenue model.

Result: a prioritized assessment of potential, including well-reasoned rejections.

Module 2: Developing a Business Model and Revenue Model

We define target customer segments, use cases, and a value proposition with measurable metrics. Building on this, we work with you to evaluate suitable revenue models. You’ll receive a well-reasoned recommendation to help you make your decision.

Result: Persona model, Value Proposition Canvas, and Business Model Canvas.

Module 3: Determining Packaging and Pricing

Together with you, we determine what customers pay for: provision, usage, results, or success — in line with the offering, customer value, and willingness to pay.

Based on this, we develop packages, pricing metrics, and contract and licensing logic — such as pay-per-use based on duration, cycles, or output.

The result: a market-ready offering with a well-founded pricing model.

Module 4: Developing a Business Case and Roadmap

We break down value drivers, cost drivers, and expected cash flows by customer segment. You perform the calculations using your own confidential figures in-house.

The result: a go/no-go decision framework and a prioritized roadmap for recurring revenue.

What We Offer

How to Get Started

You can use the four service modules in three formats: from a free initial consultation to a compact workshop to a comprehensive deep dive.

Individual service modules can be ordered separately. With the vendor-neutral results, you can then select suitable systems and providers, set up a Digital Service Shop, or automate the offer-to-cash process.

Initial Consultation

Free

Schedule an appointment

We’ll assess your current situation, analyze the issue from a technical perspective, and recommend the next logical step.

This is ideal if you’d like to see whether our services are a good fit for your situation.

Monetization Strategy Workshop

On request

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We’ll work on Building Blocks 1 and 2 — Potential, Target Customer Segments, and Value Proposition — and develop initial hypotheses for Building Block 3, Packaging and Pricing.