Self-Service Bi
With Ask Your Data
Business units ask questions in natural language, receive answers and visualizations in seconds, and take the load off IT and data teams.
Ask your Data makes self-service BI easier: Not every new reporting need turns into a dashboard project. Instead, business units query their approved corporate data via chat, drill down into the answers, and make data-driven decisions faster.
To achieve this, we combine data intelligence, semantic data models, data quality, and governance so that Ask your Data effectively complements traditional dashboards and turns fragmented data into actionable insights.
Why Traditional Dashboards Are No Longer Enough
Many companies use BI tools and dashboards. Nevertheless, business units remain dependent on data engineering or IT whenever new questions arise: an additional filter, a different view, a new time period, or an explanation of a KPI. The result is delays, Excel exports, and a constant stream of new dashboards that need to be maintained.
Typical Signs:
Business units wait for IT or data teams to answer ad hoc questions.
Dashboard landscapes are growing faster than they can be maintained.
KPIs exist, but definitions and data trust are lacking.
Decisions are postponed in meetings because the necessary visibility is lacking.
Data processing logic is embedded in the BI tool or in Excel rather than in stable data products.
Ask Your Data Turns This Process on Its Head:
Business units start with their question, not with a predefined dashboard path.
Data Intelligence in Dialogue
Ask your Data is self-service analytics powered by natural language. For example, users can ask about revenue trends, quality deviations, service cases, or sales data. The solution translates these questions into a structured data query, provides an answer, and can generate appropriate visualizations.
It’s not just the chat interface that matters. What’s crucial is the underlying data foundation: a semantic layer with clear KPI definitions, approved data products, role-based permissions, data lineage, and governance. This ensures that data queries remain traceable and secure.
We implement Ask your Data as part of the Data Intelligence Solution. We assess which data sources, KPIs, and business questions are appropriate, create the necessary semantic layer, and integrate the self-service feature into your existing BI and data architecture.
What You Gain With Self-Service BI
Faster Time to Insight
Departments answer new questions directly within their workflow. Instead of waiting for new reports, they can review answers, ask follow-up questions, and prepare for the next decisions.
Less Dashboard Clutter
Not every new KPI variant requires its own front end. A clean semantic layer makes data dynamically usable and reduces maintenance efforts in established BI environments.
More Focus for Data Teams
Data engineers and BI teams are relieved of routine queries. They can focus more on data quality, data products, the platform, governance, and more sophisticated analytics or AI use cases.
What We Provide for Ask Your Data
- Refining Use Cases and KPIs:
We start with the business questions: Which decisions need to be made faster, which KPIs are relevant, and which departments will benefit first? - Semantic Layer and Data Model:
We structure metrics, terms, and access permissions so that data queries are answered in a way that is both business-friendly and technically controlled. - Self-Service Analytics and Conversational Analytics:
We implement the “Ask Your Data” feature in your database and integrate it with appropriate visualizations, dashboards, or BI tools.
- Governance and Security:
Roles, data access, quality, and traceability are taken into account from the very beginning to ensure that self-service does not turn into shadow IT. - Enablement for Business Units and Data Teams:
We support adoption, query logic, KPI understanding, and the operating model to ensure that Ask your Data is used in everyday work. - Blueprints, Accelerators, and Technology Neutrality:
We leverage reusable patterns from data lakehouse and data intelligence projects, adopt a technology-neutral approach, and avoid unnecessary vendor lock-in.
Who Is Ask Your Data Designed For?
Ask your Data is particularly well-suited for organizations that already use reporting, BI, or data analytics and now want to become faster, more scalable, and more user-friendly. For Data Explorers, this can be the next step after creating their first dashboards. For Data Champions, it’s a tool for scaling existing analytics landscapes and empowering business units more effectively.
A Good Fit:
If the data foundation isn’t yet robust, we start with data readiness, data assessment, or data lakehouse components. “Ask Your Data” is only as good as the data, definitions, and governance behind it. That’s exactly why we consider the use case, data product, and operating model together.
The Head of Data, BI Lead, or CDO wants to reduce time-to-insight.
Business units need ad hoc answers to operational and strategic data questions.
Existing dashboards are important, but too rigid for new questions.
Data teams should handle fewer support tickets and deliver more value.
A data platform, a data lakehouse, or quality-assured data products are either already in place or under development.
Here’s How We Get Started
Clarify Readiness

We review the data infrastructure, KPI definitions, common business questions, access permissions, and tool landscape. This results in a realistic starting point rather than an abstract AI promise.
Implement Proof Of Value

For a prioritized use case, we build a working prototype: data integration, semantic model, sample questions, answers, and visualization.
Scale and Operate

Following successful validation, we expand our data products, roles, governance, monitoring, and enablement. This transforms the pilot into a usable self-service solution in regular operations.
Questions and Answers
What Is Ask Your Data?
How Does Ask Your Data Differ From Traditional Bi Dashboards?
When Is Self-Service Bi With Natural Language Worth It?
What Kind of Data Set Do I Need for Ask Your Data?
How Can Data Retrieval Remain Secure and Traceable?
Can Ask Your Data Replace Existing Power Bi Dashboards?
How Do I Launch an Ask-Your-Data Pilot Program?
How Can We Help You
At Ask-Your-Data?