![[Translate to Englisch:] Kampagnenplanung doubleSlash](/fileadmin/_processed_/0/9/csm_Snippet_Referenzen_CSS_Facebook_89d2252e75.jpg "[Translate to Englisch:] Kampagnenplanung doubleSlash")
Standardized and Efficient Campaign Planning
Comprehensive and Detailed Campaign Planning
The CSS Group, headquartered in Lucerne with 2,700 employees, insures over 1.6 million people, making it one of Switzerland's leading health, accident, and property insurers. To streamline and automate campaign planning across divisions for effective customer acquisition and retention, the doubleSlash MarketingPlanner was tailored to CSS's needs and implemented using an agile approach.
The web tool facilitates campaign planning for diverse target groups, enabling strategic planning with defined responsibilities and covering the entire process—from planning and execution to performance measurement. Users include campaign managers, specialist departments, and product managers.
Standardized templates ensure detailed planning for various campaign types, while defined milestones allow for performance measurement and tracking deviations. The campaign planner consolidates the entire strategic planning process into a single web tool, providing real-time transparency and global accessibility for all stakeholders.
Efficient Workflows Through Standardization and Transparency
The use of templates for the standardised workflows was particularly important in terms of optimisation. With the campaign planner, users only have to maintain one central source. This significantly reduces the coordination effort.
Customers particularly value the flexibility in filtering campaigns and tasks. Each user can create their own individual view.
The least frequently used word in the campaign planner project was 'no'. All of the CSS Group's requirements and wishes were successfully implemented. We particularly appreciated doubleSlash's flexibility in responding to our requirements and the smooth, agile handling with adherence to all milestones. The campaign planner is being used successfully and has made our campaign planning much more efficient. The employees involved are more motivated and have been able to focus on carrying out marketing campaigns even more professionally since its introduction. – Martin Heimberg, IT Project Manager, CSS Group
Custom Tool and Successful Change Management
The campaign planner was fully customized to fit CSS's processes, including the successful integration of established Excel workflows into a user-friendly web tool. The digitalization of campaign processes and internal change management were closely coordinated with the specialist departments.
Using an agile approach, necessary adjustments and enhancements to the MarketingPlanner were implemented efficiently. CSS had access to functional software within a week, with updates delivered and tested every two weeks through an iterative process.
The project’s success was driven by excellent teamwork between CSS’s specialist departments, project management, and IT teams. A proof-of-concept created at the project’s outset established a solid foundation for effective collaboration.
Our Services:
- Requirements Analysis
- Adjustment and enhancement of the MarketingPlanner software core
- Change Management Support
- Rollout & Maintenance
- Agile project management / agile software development
Technologies Used:
- MarketingPlanner Modules
- Continuous Integration & Delivery for fast cycles
- Single Sign On (SSO) Integration
- SaaS Solution
How Can We Assist You?
+49 7541 70078-767
