Monetization of Medical Devices

The first step is usually the development of a viable business model. This is followed by operational implementation, which affects many areas: from quality assurance to sales and finance. A lack of consistent end-to-end processes results in friction losses due to silos and manual handovers.

Rolling out software add-ons worldwide requires networked MedTech devices and a scalable cloud architecture. Maximum reliability is crucial here - licenses must not suddenly expire in the OR. A connected health platform can only be operated successfully with well thought-out license management, secure connectivity, regulatory compliance and open system integration.

Cloud architects, data scientists and compliance experts are in short supply - as are specialists with experience in digital business models. Without external expertise, coordinated project management and flexible capacities, transformation programs come to a standstill. Opportunities for innovation often remain untapped because IT, business and specialist departments do not have sufficient resources. The targeted procurement of experts provides a remedy here and enables device manufacturers to focus on their strengths.

ERP, PLM and CRM systems reach their limits when digital business models are to be integrated - such as subscription models, pay-per-use billing or remote updates. There is often no structured database for managing, bundling and billing digital services in a targeted manner. Manual processes and system breaks slow down innovation and scalable service offerings.

Whether MDR or GDPR - every new function, software change or service launch must meet strict requirements. It is crucial that the entire system is licensed, versioned and fully traceable. This includes complete traceability, proof of existing functions and version-safe documentation. However, the technical infrastructure to map these requirements in the business model is often lacking.