Digital Excellence in Automotive E-Commerce

leading automobile manufacturer

E-Commerce Platform for Physical Products and Digital Services

Our client, a leading OEM, stands for innovation and premium quality worldwide—also in digital sales. In order to meet the increasing demands of users, the car manufacturer needed a central, scalable e-commerce platform for the digital sale of physical products, digital services and service offerings. The challenge was to create a standardized platform for different product categories that combines technological excellence with a high-quality user experience.

The Challenge

To improve the digital sales strategy, a flexible and future-proof platform was to be created that integrates different product categories and offers a seamless user experience. The aim was to automate processes and enable global scalability. The complexity lay in particular in the harmonization of very different business logics—from digital services to physical products to online appointment booking—within a consistent architecture.

Solution

doubleSlash has developed a powerful e-commerce platform that integrates physical products, digital services and service appointment bookings. The solution is based on a modern microservice architecture and enables smooth end-to-end order processing via various sales channels.

Integrated E-Commerce Excellence

Project Goals:

Creation of a central, scalable e-commerce platform for digital services and physical products
Creating an end-to-end and consistent customer experience across all sales channels
Automating and increasing the efficiency of ordering and fulfillment processes
Creating the basis for future digital business models and international scaling

Project Results

Integration of digital and physical product worlds
Combining physical products, digital services and services on a central platform—for a consistent and cross-channel customer experience.
Accelerated market launch & international scaling
Thanks to the close collaboration with doubleSlash and a scalable architecture, the e-commerce platform was rolled out quickly and efficiently in several markets.

High consistency in architecture and processes
The end-to-end technical support provided by doubleSlash ensured stable interfaces, uniform requirements and a future-proof system landscape.
Increased customer satisfaction
Thanks to the seamless end-to-end processes and intuitive user guidance, the customer experience was measurably improved—across all product and service areas.

Professional & technical solution

Future-Proof Platform

The collaboration was characterized by a trusting and transparent partnership. Thanks to our close and excellent collaboration, we were able to successfully overcome technical and procedural challenges and roll out the e-commerce platform in several markets. It now offers a future-proof basis for the further expansion of the digital business model. – Sebastian Bitz, Senior IT-Consultant bei doubleSlash

Customer Focus

Advantages for the End Customer

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